NEWS

SoldOut, Inc., which uses digital marketing, technology, and HR support to assist medium, small, and venture companies in growing throughout all of Japan, including regional areas (Head Office: Chiyoda Ward, Tokyo; Chairman & CGO: Takeshi Ogiwara; hereinafter “SoldOut”), has acquired the job change information media business CAREER RULES operated by RABBITS LLC (Head Office: Nagoya City, Aichi Prefecture; Representative Partner: Takahiro Ishikawa), effective March 20, 2020.

 

■ Background to the Acquisition

The seasonally-adjusted active opening ratio (the ratio of job openings to applicants) for January 2020, published by the Ministry of Health, Labour and Welfare, was 1.49, up a further 24% during the five years from 2015, when the ratio of 1.20 was said to be the highest for previous 24 years(*). Despite an increasingly lively job change market, SoldOut is often reminded of how difficult it is for medium, small, and venture companies to recruit suitable employees.

In November 2019, SoldOut acquired MEDIA ENGINE, a company that supports content marketing for owned media, etc. and operates and builds proprietary media, as a consolidated subsidiary, and has worked to strengthen its media business.

Through this acquisition of the job change information media business CAREER RULES, SoldOut will leverage the capabilities it has acquired in media operation to grow the media business and further enhance the benefits to individuals changing jobs and companies looking to recruit them. At the same time, SoldOut will strive to support the revitalization of the human resources market, help those looking for work to find better job change opportunities, and thus help to revitalize the whole economy.
* Ministry of Health, Labour and Welfare EMPLOYMENT REFERRALS FOR GENERAL WORKERS – January 2020 –

https://www.mhlw.go.jp/english/database/db-l/g_workers_jan2020.html

■ Future Outlook
SoldOut will strive to strengthen its human resources business by growing its newly-acquired job change information media business CAREER RULES, and create an environment that encourages more people to join growth-oriented companies, especially medium, small, and venture companies with high growth potential.

* About CAREER RULES

CAREER RULES aims to be “Japan’s most user-friendly job change information media service,” and provides information that is both useful to job seekers, and highly reliable. It creates and provides content based on the actual job change experiences of its editors, as well as interviews with its job change agency partners.
URL: https://career-rules.com/