DIGITAL HOLDINGS History
Please read on to learn about the history of DIGITAL HOLDINGS Group.
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1994March Established as Deca Legs Ltd. in Motoazabu, Minato-ku, Tokyo Commenced a marketing business utilizing FAX DMThe Company was named after comparing the five joint investors to toes on a foot. The term Deca Legs is a reference to the “ten legs” of the owners, and came from the determination of the five to walk forward together. The Company was founded in a room of the Shuwa Akasaka Residential Hotel, right at the back of Tokyo Midtown. At the time, its registered capital was 3 million yen.
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1995April Changed the company name to OPT, Inc.The origin of OPT is “optimism.”
It is also an acronym for “objective, personal, timely.”
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1996Relocated corporate office to Akasaka Maru BuildingFor the first time, the Company did business from an office-style building.
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1997Entered into e-marketing services
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2000Developed and launched ADPLAN, Japan’s first ever effectiveness measurement system for marketing activitiesFacilitated the visualization of advertising effectiveness, previously the exclusive domain of mass advertising agencies, enabling a PDCA cycle based on data. The Company gained the support of advertisers, and began growing rapidly. Incidentally, the development of ADPLAN was contracted to KAYAC Inc. In this year, the Company also conducted its first ever large-scale fundraising. At the same time as it gained a capital increase of 300 million yen through third-party allocation of shares, mostly to venture capital, the Company decided to exit the FAX DM business that it had engaged in since founding, and to specialize in Internet services.
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2002July Recognized as Best Partner by Yahoo! JAPAN. Net sales were 4.3 billion yen, with around 50 employees.The Company became the first of 300 advertising distribution agencies ever to achieve its budget targets for ten years consecutively.
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2003Yahoo! JAPAN Best Partner certification
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2004February 13 (Friday) Listed on JASDAQInitial market capitalization was 16,694 million. Net sales for this year totaled 9.4 billion yen, with around 119 employees.Established the Osaka Branch
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2005Launched CLASSIFIED, Inc.Formed a capital and business alliance with DENTSU INC. in the e-marketing business.
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2006Established Crossfinity Inc. to strengthen SEOEstablished a subsidiary in Beijing, ChinaRelocated to the Otemachi Building
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2008Acquired the No.1 share of the Internet advertising agency market
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2009Established SoldOut, Inc., to support the growth of SMEs and venture companies across Japan
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2010Formed a capital and business alliance with Culture Convenience Club Co., Ltd. in the database business
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2011s1o interactive. inc. (currently Heartlass, Inc.) joined the Group
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2013Listed on the First Section of the Tokyo Stock ExchangeEstablished TechLoCo, Inc., and strengthened the marketing technology business targeting SMEsEstablished Data Science Lab to research and develop advanced statistical analysis and processing technology for big dataLaunched the “beable!” service specializing in how-to videosPublished “Businessmen Die Once at 35,” the first book by Noboru Hachimine
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2014SkillUp Video Technologies Corporation (currently relaid, Inc.) joined the GroupEstablished ConnectOM, Inc., and strengthened the omnichannel businessEstablished Groover, Inc.SoldOut, Inc. launched LISKUL, know-how media covering all aspects of online marketing, with a focus on listing adsParticipated in China (Shenzhen) New Media Advertising Industrial Park, the first Chinese national advertising project
Established a joint venture in China, and concluded a business alliance agreement with Tencent and JD.com in the e-commerce domain
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2015Transitioned to a holding company structure, and changed the company name to “OPT Holding, Inc.” Established OPT, Inc. through a company splitOPT, Inc. was spun off as a specialized e-marketing subsidiary, to respond to dramatic market changesEstablished OPT Ventures, Inc. (currently Bonds Investment Group Inc.), a CVC companyThe Company supported the growth of RAKSUL INC., which was listed in 2018. The Company also supports ventures such as Jimoty and SPACEMARKET.Established Growth Gear Co., Ltd., and strengthened human resources support services for SMEs, venture and growth companiesEstablished OPT Incubate Inc., specializing in new business planningLaunched “kakeru” media exploring the possibilities of social media
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2016Opt Technologies commenced operations as a technology-driven business creation organizationThe Company was the first Internet advertising agency to achieve finalist status in the 2016 56th ACC CM FESTIVALPublished “100 New Rules for Success in Instagram Marketing: Techniques to Enhance Product Desire with a Single Photo”
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2017SoldOut, Inc. was listed on the Mothers Section of the Tokyo Stock ExchangeEstablished brainy, Inc. and strengthened the publisher support businessDisbanded the alliance with DENTSU INC.Published “Styles of ‘Reading Ability’ Training for Aspiring Corporate Officers,” the second book by Noboru HachiminePublished “Digital Marketing Strategy: A Casebook”
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2018Established SIGNATE Inc., to engage in AI development and the recruitment and training of AI human talentSIGNATE Inc. developed Japan’s first AI development competition-style AI development platform. With one of the largest registers of data scientists in Japan, it currently holds contests based on a range of themes, from the space business to confectionary development.OPT, Inc. and Groover, Inc. merge with the aim of strengthening the content businessReceived the Top New Go-to-Market Partner Award at the IBM Geography Excellence Awards 2018Published LINE Marketing
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2019Established OPT China, Inc, a new company in the China businessOpened Digital Shift Times, a media service supporting corporate digital shift through informationPublished “Digital Shift to Overcome GAFA,” the third book by Noboru HachimineEstablished SO Technologies, Inc. through the merger of SearchLIFE Co., Ltd. and TechLoCo, Inc.
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2020Full-scale transition to a “digital shift company.” Reformed the business structure, and shifted the business focus from “advertising agency” to “digital shift”MEDIA ENGINE, INC. became a consolidated subsidiary of SoldOut, Inc.Established DIGITAL SHIFT, Inc. and OptDigital, Inc. to provide support for digital shiftChanged the Company’s trade name to DIGITAL HOLDINGS, Inc.
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2021New services by Digital Shift
Taxi commercial featuring Ainosuke Kataoka released to coincide with the launch of “Digital Shift Club for Company Presidents”Business conference held under the theme of "Society 5.0"
“Digital Shift Summit 2021” held onlinePublished "ZERO IMPACT: Your Business Will Disappear," the fourth book by Noboru Hachimine (in Japanese)Established a Diversity & Inclusion Office to build systems that respect diversity
and maximize individual strengths and capabilitiesEstablished purpose of achieving IX (Industrial Transformation) beyond the digital shift, and redefining corporate identityTwo companies at the core of IX business and DX business promotion change its corporate name
anddigital.Co.,Ltd (formerly Growth Gear Co., Ltd)・
Re:teigi, Inc. (formerly Opt, Inc.)Vankable, Inc. established to provide a specialized installment and deferred payment (Buy Now, Pay Later: BNPL) service for advertising expensesJOMYAKU, Inc. established to provide business efficiency solutions for "venous" (resource recycling-related) industries.
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