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SoldOut, Inc., which uses digital marketing, technology, and HR support to assist medium, small, and venture companies in growing throughout all of Japan, including regional areas (Head Office: Chiyoda Ward, Tokyo; Chairman & CGO: Takeshi Ogiwara; hereinafter “SoldOut”), has acquired MEDIA ENGINE, INC. (Head Office: Shibuya Ward, Tokyo; President: Togo Muroya; hereinafter “MEDIA ENGINE”) as a consolidated subsidiary.
MEDIA ENGINE operates and builds proprietary media, leveraging its network of over 2,000 creators and specialists to support content marketing for owned media, etc. Through this acquisition, MEDIA ENGINE will become part of the SoldOut Group, providing broad media-related support primarily to the Group’s customers and partners. The SoldOut Group will work to strengthen its media business, including the ownership of new media.
■ About MEDIA ENGINE
MEDIA ENGINE (established December 2017) leverages its network of over 2,000 creators and specialists across Japan, and its content marketing know-how, to support content marketing for owned media, etc. It has so far provided support in a broad range of genres and industries, including human resources and job change, real estate, department stores, and mail order sales.
MEDIA ENGINE, INC. (https://media-engine.jp/)
■ Future Development
MEDIA ENGINE will support content production for owned media, etc., primarily for the Group’s customers and partners. The Group will leverage MEDIA ENGINE’s know-how and resources to strengthen the Group’s media business, including new media start-ups. This will be in addition to the LISKUL business currently operated by SoldOut (https://liskul.com/), which targets medium and small web marketers. MEDIA ENGINE has already taken over the franchisee and agency recruitment portal site business “mincore! (https://fc.mincore.jp/),” and has commenced its operation.
<Comments from each company>
Togo Muroya, President, MEDIA ENGINE, INC.
I am very happy that MEDIA ENGINE has become part of the SoldOut Group. We will strive to utilize our accumulated content production know-how to provide assistance to medium, small, and venture companies into the future. In addition, as part of the SoldOut Group, we will aim to build media in a way that is unique to SoldOut and strive our utmost to serve as a new pillar of the Group’s business.
Osamu Aranami, President & CEO, SoldOut, Inc.
With the addition of MEDIA ENGINE, INC. to the Group, we aim to provide our customers with outstanding content in addition to advertising. The SoldOut Group will work to strengthen our media business and to develop it into a new pillar of our business.
Left: Osamu Aranami, President & CEO, SoldOut, Inc.
Right: Togo Muroya, President, MEDIA ENGINE, INC.
About SoldOut
The SoldOut Group offers support for the growth of regional and other medium, small, and venture companies throughout Japan including the areas of digital marketing, technology, and HR. SoldOut provides matching solutions based on an understanding of the unspoken and unique challenges of medium and small regional companies with 21 business offices throughout the country, all while providing community-based support with an emphasis on face-to-face business services. We utilize technology to draw out the latent capabilities of client corporations and offer close support to ensure that each company can operate autonomously while submitting proposals based on the customer’s specific growth stage, from startups utilizing the Web for the first time, to existing businesses who want to accelerate their use of the Web.
Company Overview
■ Company name: SoldOut, Inc.
■ Head Office: Ryumeikan Honten Bldg. 4F & 6F, 3-4 Kanda-Surugadai, Chiyoda Ward, Tokyo
■ Representative: Takeshi Ogiwara, Chairman & CGO
■ URL: https://www.sold-out.co.jp/
Inquiries
SoldOut, Inc. PR: Shioda, Hatsuzawa
TEL: 050-1749-8000
e-mail: info@ml.sold-out.co.jp