NEWS

OPT Holding, Inc. (Head Office: Chiyoda Ward, Tokyo; President & Group CEO: Noboru Hachimine, hereinafter “the Company”), which is leading corporate digital shift across Japan, has resolved at the meeting of the Company’s Board of Directors held today, to change its trade name to “Kabushiki Kaisha DIGITAL HOLDINGS (English name: DIGITAL HOLDINGS, Inc.)” effective July 1, 2020 (planned), subject to the proposal and approval of Partial Amendments to the Articles of Incorporation (change of trade name) at the 26th General Meeting of Shareholders of the Company held on March 27, 2020.

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<Purpose of the Name Change>
The Company began operations in 1994 (under the previous trade name of OPT, Inc.), mainly in the Internet advertising agency business.

The digital revolution has gained momentum and the environment surrounding society and companies is changing almost daily. Against this backdrop, going beyond the Internet advertising agency business and responding to “all forms of digital shift” has not only become a challenge for the prosperity of society and companies, but it has also become a requirement for the development of the OPT Group. The Group therefore has worked to expand its business scope from traditional digital marketing as an Internet advertising agency to include activities that provide total support for companies’ digital shift, such as the development of digital professional human resources and new businesses utilizing digital technologies.

In this context, the Group expanded its digital shift business through a new strategy and a new management structure to transform itself from an Internet advertising agency to a digital shift company, and established a new target: corporate value of one trillion yen by 2030. The Company has determined to change its trade name - its symbol - to DIGITAL HOLDINGS, Inc. to achieve further development as a “digital shift company,” the aim of the Group as a whole, and to meet the needs of increasingly diverse digital businesses.

With a solid determination to succeed in this “third founding” of the Company, the Group will promote digital shift under the Company’s new trade name, and contribute to the sustained development of its customers and society as a whole.