NEWS

ConnectOM is part of the OPT Group, which leads the digital shift for companies across Japan. ConnectOM, Inc. (Head Office: Chiyoda Ward, Tokyo; President: Shosuke Kumeda; hereinafter “ConnectOM”) will commence providing new “toSTORE Local Search” functions for Centralized Management of Store Information Online.

Consumers use diverse channels to gather information on stores, including “corporate store pages (web/app),” “searches through a browser” and “Google MAP.” It is necessary to deliver accurate store information to customers, such as addresses and opening hours, as well as attractive content such as product and store reviews and atmosphere. This creates a problem for companies however, which find that a large amount of labor and effort is required to manage and update the information for multiple stores.

In addition to facilitating constant maintenance of the latest store information, the new functions support “creation and renewal of store introduction pages, taking into account search engine optimization (SEO),” “one-step publication of event information etc.,” “automated analysis of user reviews,” and “integrated management of responses to reviews.” In this way, the new functions facilitate simple and low-cost introduction of one-source multi-use store information and map engine optimization (MEO) measures.

＜Functions Provided＞

1. Registration of the latest store information

2. Creation and renewal of store introduction pages, taking into account search engine optimization (SEO)

3. Publishing of store information on external channels

4. Utilization of user reviews (automated analysis of reviews and integrated management of responses to reviews)

5. Automated posting of event information etc.

＜Support Flow＞