NEWS

“Feed Terminal”,(*1) a data feed management tool provided by OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter “OPT”), an Innovation Agency leading the digital shift, has commenced providing a data feed management package targeting e-commerce businesses.

Data feed management and utilization have become vital parts of marketing strategy for the e-commerce industry, which handles a broad range of goods. Feed Terminal has enhanced and expanded its functions targeting the e-commerce industry, and now offers a package that facilitates simple and effective utilization of data feed advertising, based on the sales data of e-commerce businesses as well as external data. This enables reductions in the human resources and time previously needed for data utilization, and rapid improvements in the effectiveness of data feed advertising.

The new package also includes enhanced and expanded functions for automatically generating formats for use in price display options for search advertisements, as well as automatically generating and uploading various formats for use in search advertising.

In the future, OPT will continue to be a digital partner in corporate marketing, planning and proposing new measures to maximize the effect of advertising while quickly responding to changes in technology.

*1 About Feed Terminal

Feed Terminal is a feed ad delivery tool that can manage data creation and configuration on a single screen in order to automatically convert and distribute product information data according to different advertising formats based on distribution medium. It achieves higher advertising effectiveness by combining data such as distribution results. (https://feed-terminal.jp/)