NEWS

OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter “OPT”), an Innovation Agency leading the digital shift, has entered into a strategic partnership in the data-driven marketing business with YRGLM Inc. (Head Office: Kita Ward, Osaka City, Osaka Prefecture; President: Susumu Iwata; hereinafter “YRGLM”). As one of the initiatives in this partnership, the companies have concluded a basic agreement for OPT to transfer ownership of “ADPLAN,” an advertising effectiveness measurement tool provided by OPT, to YRGLM.

OPT envisages a plan of comprehensive support for companies, ranging from customer lifetime value (LTV) enhancement to business growth. To this end, OPT has decided to transfer the “ADPLAN” online advertising “measurement” tool business to YRGLM, which has a track record of over 15 years of achievements and expertise in this field, and focus management resources on the data-driven marketing business, which is responsible for “accumulating,” “analyzing,” and “utilizing” the measured data.

The “ADPLAN” service will continue to operate subsequent to the business transfer, and gradually transition to “ADEBiS.” Through this strategic partnership, customers currently using “ADPLAN” will be provided with a higher-value data-driven marketing service.

OPT will continue to create new value as a corporate marketing partner.

■ About “ADPLAN”

“ADPLAN” began offering services as the first domestic Internet advertising effectiveness measurement tool in 2000. It has continued to adapt its platform to the changes of the times, such as the evolution of different methods for advertisement delivery, and has firmly established itself as the leading tool in the Japanese advertising effectiveness measurement market, with a cumulative total of more than 1,500 corporate users.

■ About “ADEBiS”

ADEBiS is a platform for marketing effectiveness measurement, an indispensable part of doing business in this new era. It indicates future directions for companies to pursue, through data acquisition that respects users’ privacy, data aggregation and summarization for the complicated relationships between advertising and site visitor data, as well as lucid and intelligible reporting.