NEWS

— The “Yukemuri Hiking Club” Womens’ Travel Series Features a Night Hike in Chikuma City, Nagano Prefecture —

“.HYAKKEI,”(*2) a nature-oriented lifestyle media magazine operated jointly by Studio Opt,(*1) part of OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter “OPT”), an Innovation Agency leading the digital shift, and KYOCERA Communication Systems Co., Ltd. (Head Office: Kyoto City, Kyoto), has launched the “Yukemuri Hiking Club in Chikuma City” project, aimed at revitalizing the region around Chikuma City, Nagano Prefecture. The project was launched in collaboration with the Shinshu Chikuma Tourism Bureau and the Nagano Tourism Organization.

The “Yukemuri Hiking Club” is an outdoor women’s association community inaugurated in September 2019. The concept consists of rediscovering regional appeal by enjoying various experiences unique to each region, such as hiking, hot springs and delicious food.

In the “Yukemuri Hiking Club in Chikuma City” project, “.HYAKKEI” will invite some readers to accompany the magazine's reporters as they collect material for the story. Together they will delve into the Chikuma region's attractions, enjoying beautiful night views of Mt. Kamurikiyama on an evening hike, and the nostalgic Togura Kamiyamada hot springs resort town, where the atmosphere of the Show era still lingers. This will allow these new tourist attractions to be promoted to readers from a more realistic perspective.

■Please see below for details of how to participate in this project.

[Calling for volunteers to accompany magazine staff collecting material!] Yukemuri Hiking Club vol.3 “Night Hiking with Beautiful Night Views and Strolling Around the Hot Springs Resort Town” in Chikuma City, Nagano Prefecture!

https://hyakkei.me/articles-1014

The outdoor, vertical media magazine “.HYAKKEI” will continue to engage in substantial projects to support outdoor tourism in regional areas, rediscovering and promoting natural and cultural attractions in the local area, and supporting regional revitalization. 

*1 About Studio Opt

“Studio Opt” is a specialist group dedicated to open innovation. It creates businesses and services involving design firms from within Japan and overseas, as well as independent creators. Studio Opt aims to be a one-stop design innovation firm, gathering design professionals from both within and outside the organization and utilizing methods such as design thinking to provide services from ideation to business creation.

[URL] https://opt.studio/

*2 About .HYAKKEI

.HYAKKEI is a nature-oriented lifestyle media magazine operated jointly by OPT, Inc. and KYOCERA Communication Systems Co., Ltd. Since its launch in July 2015, it has delivered articles with a focus on first-hand information and hosted events, based on the concept “enjoy nature!”

[URL] https://hyakkei.me/

[Facebook] https://www.facebook.com/hyakkei.me/

[Instagram] https://www.instagram.com/hyakkei_me/

[Twitter] https://twitter.com/HYAKKEI_ME

*3 About the Shinshu Chikuma Tourism Bureau

2-12-10 Kamiyamada, Chikuma City, Nagano Prefecture

Services: regional tourism promotion, local manufacture and sale of tourist goods, tourist information etc.

[TEL] 026-261-0300

[E-mail] info@chikuma-kanko.com

[URL] https://chikuma-kanko.com/

*4 About the Nagano Tourism Organization

Nagano Prefectural Office, 692-2 Habashita, Minaminagano, Nagano City, Nagano Prefecture

Services: encouraging tourism, distributing tourist information, promoting and expanding sales channels for products from Nagano Prefecture etc.

[TEL] 026-234-7200

[E-mail] yukyaku@nagano-tabi.net

[URL] https://www.nagano-tabi.net/sc/kyokai/