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OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter “OPT”), an Innovation Agency leading the digital shift, has been certified by Yahoo Japan Corporation (Head Office: Chiyoda Ward, Tokyo; President: Kentaro Kawabe; hereinafter “Yahoo! JAPAN”) as “Advertising Operations Partner”(*2) under the Yahoo! Marketing Solutions Partner Program (*1) for the second half of FY2019.
The Yahoo! Marketing Solutions Partner Program is a system whereby companies can be certified as Partners based on their operational achievements in the advertising products and services designated by Yahoo! JAPAN. The “Advertising Operations Partner” certification certifies that the recipient is an official agent of Yahoo! Promotional Ads, fulfilling specific criteria in sponsored searches and advertising operations on the Yahoo! Display Ad Network (YDN).
This certification recognizes OPT’s efforts to solve the issues faced by advertising sponsors, through continuing analysis and improvement utilizing its expert knowledge of the advertising products provided by Yahoo! JAPAN.
OPT continues to strive to enhance the effectiveness of advertising operations provided by Yahoo! JAPAN, through initiatives such as data linkage between OPT’s proprietary data feed management tool “Feed Terminal” and YDN's Dynamic Ads for Display.
OPT will continue to strengthen its collaboration with Yahoo! JAPAN, supporting corporate advertising sponsors with proposals and operation to maximize the effectiveness of programmatic advertising.
*1 What is the Yahoo! Marketing Solutions Partner Program?
The Marketing Solutions Partner Program is a system designed to strengthen cooperation with advertising companies and agents that utilize Yahoo! JAPAN’s advertising products and services, and promote solutions to issues faced by advertising sponsors, supporting the matching of advertising sponsors with advertising companies and agents by enabling the visualization of each company’s area of specialization in the complicated digital marketing field.
*2 The “Advertising Operations Partner” certification, reviewed every six months, is awarded to certify that the recipient is an official agent of Yahoo! Promotional Ads, fulfilling specific criteria in sponsored searches and advertising operations on the Yahoo! Display Ad Network (YDN).