NEWS

OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter “OPT”), an Innovation Agency leading the digital shift, has commenced providing consulting plan services for the introduction and operation of “OpenChat”(*1) provided by LINE.

The use of social media as a means of promotion has become popular among companies in recent years.
OPT’s social media marketing department is actively involved in marketing using social media, having established a specialist section in 2011. It has led the market for social marketing. For example, the “kakeru” media service that it has operated since 2015 created the buzzword “instagenic.”
OPT is not only active in consulting support for corporate social media accounts, but has also successfully hosted events with influencers, and holds plentiful data on general user trends.

OPT is now utilizing this knowledge and expertise to launch a consulting service for LINE’s “OpenChat.” OPT’s social media consultants will respond to companies’ issues concerning social media utilization, supporting the utilization process from talk-room design to operation.
By introducing “OpenChat” talk rooms, companies will not only be able to stimulate conversation between the brand’s fans, but also facilitate the implementation of various social marketing initiatives through the collection of user voices and other information.
　　　　　　　　
■About the LINE “OpenChat” Consulting Service

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(1) Support for the introduction and operation of LINE’s “OpenChat” function 
OPT supports companies in establishing “OpenChat” operation policies, setting rules for talk rooms, and chat room administration (including in-chat facilitation and presenting topics).

(2) Plan proposition in conjunction with other SNS initiatives 
OPT also proposes plans for coordination with other platforms such as Twitter and Instagram to draw customers to LINE’s “OpenChat,” as well as operating plans for fan meetings, live coverage of events, etc.

Examples
- Sharing information on hobbies and tastes
- Formation of communities for exchange
- Utilization for events
- Utilization for recruiting activities
- Product development and enhancement

OPT will continue to serve as a digital partner in companies’ marketing activities, providing end-to-end support for the utilization of a range of social media in corporate communication with consumers.

*1 About OpenChat
This is a new function, released in summer 2019, that builds on LINE’s group function. It features the ability for users to enjoy group discussions and exchange information based on shared hobbies, interests and lifestyles.
(“OpenChat” Press Release: https://linecorp.com/ja/pr/news/ja/2019/2868 )