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OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter “OPT”), an Innovation Agency leading the digital shift, has commenced support for the introduction of Google’s “Firebase”(*1) SDK App analytics.
In October 2019, Google Analytics will cease providing its current reports for mobile apps. The replacement tool, Google’s “Firebase” SDK for apps, is experiencing increasing demand, especially for its analytics function.
Firebase facilitates visualization of users’ behavior within apps by capturing a relatively high number of signals (such as terminal information and user behavior since installing the app) compared to other SDKs.
In addition, data acquired through Firebase can not only be used for deep analysis, but also to optimize Google advertisements. For this reason, it is extremely important for any company engaged in mobile app marketing to ensure that Firebase is correctly installed and set up within the app.
OPT has considered Firebase as a tool for mobile app marketing since 2016, and has investigated, introduced, and utilized it with a focus on the app data management tool “Spin App.” Utilizing its experience and expertise in Firebase, OPT will provide support for the introduction of Google’s “Firebase” SDK app analytics.
OPT will continue to expand its marketing case studies using Firebase, to provide solutions for app providers, optimize app effectiveness, and develop better mobile app marketing. OPT will also pursue function development and coordination with outstanding tools, and strive vigorously to make great contributions to the growth of the market for mobile app marketing.
*1 About Firebase
Firebase is an SDK provided by Google. It not only includes functions such as push notifications and crash detection. When installed within apps, Firebase also enables the automatic acquisition of a variety of data (such as uninstall data and push notification opening).
It has gained recognition as a tool for mobile app marketing due to its ability to facilitate detailed user analysis based on the acquired data.
【Outline of OPT, Inc.】
OPT is an “Innovation Agency” that helps customers realize their ideal future through digital marketing. OPT renews the businesses of customers to create new value, while staying in harmony with the company’s vision and mission as they seek sustainable growth. Each employee works under the ideal of “Sincere ambition” to turn the company into a growth engine that makes people and society more prosperous.
■Company Outline
Established: April 1, 2015
Capital: 100 million yen (as of end of December 2017)
President Name: Daisuke Kanazawa, President & CEO
Head Office Address: Tokyu Bancho Building, 6, Yonbancho, Chiyoda Ward, Tokyo
Business Details: Marketing business
URL：https://www.opt.ne.jp/
■PR Contact
OPT, Inc. PR Representative: Suzuki
e-mail）info@mg.opt.ne.jp TEL）080-4113-2286