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OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter “OPT”), an Innovation Agency leading the digital shift, has announced the renewal from September of the brand site and brand logo of its engineering group “Opt Technologies.”
OPT is an “Innovation Agency” that creates and provides new value for society and the world, renewing the businesses of many customers through digital shift, while staying in harmony with their vision and mission.
In this context, Opt Technologies, OPT’s engineering group, engages in research, development and data analysis utilizing AI, useful for marketing and promotion by advertising sponsors, and has supported the foundations of corporate marketing within the digital shift.
It has been three years since Opt Technologies was established as a virtual group, and it is now ready to transitioning into a formal organization. With this renewal of its brand site and brand logo, it has made a new start as an engineering group that will make yet greater contributions to marketing, and to society.
The renewal is based on the image of “rock music.”
This expresses the transformation of business and the creation of new value through reverberations between the spirit of rock music, its combination of freedom and strength unconstrained by conventional wisdom, and each individual’s insatiable spirit of technological inquiry.
＜Opt Technologies New Brand Site＞
https://opt-technologies.jp/
＜Related Press Releases＞
■ OPT Starts Proof of Concept (PoC) for “Handy CEM,” an AI Tool for Developing Loyal Customers. Automatically Suggests an Appropriate Communication Plan.
https://www.optholding.co.jp/en/news/info/detail/id=4940
■ OPT Enables Accelerated Enhancement of Creative Advertising Content Usage through Its Proprietary Auto Tagging AI Technology
https://www.optholding.co.jp/en/news/info/detail/id=4909
■ OPT Starts Business-Academia Collaboration with Waseda University Uchida Lab. Increasing Cost Effectiveness of Advertising Using Mathematical Statistics and Machine Learning.
https://www.optholding.co.jp/en/news/info/detail/id=4913
■ OPT Develops “AlloSim” Budget Allocation Simulation System for Programmatic Advertising
https://www.optholding.co.jp/en/news/info/detail/id=4760
In the future, OPT will continue to be a digital partner in corporate marketing, quickly responding to changes in technology and supporting companies’ digital shift through the development and utilization of proprietary tools.
【Outline of OPT, Inc.】
OPT is an “Innovation Agency” that helps customers realize their ideal future through digital marketing. OPT renews the businesses of customers to create new value, while staying in harmony with the company’s vision and mission as they seek sustainable growth. Each employee works under the ideal of “Sincere ambition” to turn the company into a growth engine that makes people and society more prosperous.
■Company Outline
Established: April 1, 2015
Capital: 100 million yen (as of end of December 2017)
President Name: Daisuke Kanazawa, President & CEO
Head Office Address: Tokyu Bancho Building, 6, Yonbancho, Chiyoda Ward, Tokyo
Business Details: Marketing business
URL: https://www.opt.ne.jp/
■ PR Contact
OPT, Inc. PR Representative: Suzuki
e-mail: info@mg.opt.ne.jp TEL: 080-4113-2286