NEWS

— Delivers Limited Video Spin-Offs of the Popular Programs “Mellow Down Easy” and “RELAX (A DAY OFF)” —

 

McGuffin(*2) is a video media magazine for millennials, operated by Studio Opt,(※1) a specialist group dedicated to open innovation and a part of OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter “OPT”), an Innovation Agency leading the digital shift, has commenced delivery of video spin-offs of the popular programs “Mellow Down Easy” and “RELAX (A DAY OFF),” only on TikTok.

 

■ McGuffin’s First Video Content Delivery on TikTok

McGuffin is a video media magazine with content designed for millennials, both male and female. Its strength is that all of its videos are produced by directors of the same age group as the target audience, which results in content production, casting, planning, and design that feels closer to users.

Previous programs were delivered through owned media, sites such as YouTube, social networking services, etc., and this is the first time McGuffin will deliver videos through TikTok.

 

■ What is “Mellow Down Easy”

Emceed by Hama Okamoto of the OKAMOTO’S and Licaxxx, the program features guests from the millennial generation discussing their “on” and “off” time over a relaxed drink. This video features GEN from 04 Limited Sazabys as a guest, discussing private anecdotes on the band’s activities and how he spends his days off.  (https://youtu.be/CnFQNdh3lWE)

A total of six limited-release videos will be delivered through TikTok, featuring guests discussing thoughts, passions, and obsessions related to their favorite T-shirts or ones they have bought recently.

 

■ What is RELAX (A DAY OFF)?

This program focuses on the way that artists and models spend their holidays, and unveils their real lifestyles. This episode covers Emma’s holiday activities, and presents videos of the way she customizes original denim jeans.  (https://youtu.be/ZpkUb5yXUus)

The limited-release video delivered through TikTok features a genuine question-and-answer session with Emma on her lifestyle.

■Information on Performers

＜Mellow Down Easy MC＞

Hama Okamoto (OKAMOTO’S)

 

 

 

 

 

 

 

Bassist in OKAMOTO’S, a four-piece rock band formed when its members were in junior high school together.

In 2010, they performed at SXSW2010, a music festival in Texas, USA, the youngest Japanese artists to do so. They are actively engaged in performing live overseas, with tours to seven cities in the USA, as well as Australia, Hong Kong, Taiwan, and Vietnam. They have released eight singles and seven albums. They released the full album “BOY” in January 2019, marking the start of their tenth year as a band.

 

Label: Sony Music Labels

HP: http://www.okamotos.net/

 

Licaxxx

 

 

 

 

 

 

Licaxxx is a Tokyo-based DJ, beat maker, editor, and radio personality. She debuted as a DJ in 2010. She boldly rules the floor with a mixture of machine techno and house, woven through with a thread of tension that bespeaks the influence of youth culture.

 

The video of her performance at Boiler Room Tokyo in 2016 has been viewed close to four hundred thousand times, and she has also performed at many large-scale music festivals in Japan including Fuji Rock, as well as leading club events in Europe such as CIRCOLOCO@DC10. In Japan, she has supported and appeared together with performances by foreign artists such as Peggy Gou, Randomer, Mall Grab, DJ HAUS, Anthony Naples, Max Greaf, and Lapalux. She is also involved in a broad range of other activities, such as providing mixes to local radio stations including NTS Radio and Rince France.

 

She also hosts “Tokyo Community Radio,” a video-streaming radio station inspired by Gilles Peterson. The station aims to highlight young talent, featuring regular broadcasts from local Japanese DJs, as well as providing a venue for interaction with local DJs from around the world who visit Tokyo.

 

In addition, Licaxxx has produced many tracks of ambient music for fashion shows, which have been used in the Milan collection of Chika Kisada and the Tokyo collection of dressedundressd.

 

https://twitter.com/Licaxxx

https://www.residentadvisor.net/dj/licaxxx

https://www.instagram.com/licaxxx1/

https://soundcloud.com/rikahirota

https://www.facebook.com/licax3.official/

 

＜“Mellow Down Easy” Guest＞

GEN (04 Limited Sazabys)

 

 

 

 

 

 

 

 

Vocalist and bassist of 04 Limited Sazabys, a band formed in Nagoya.

The band's new single “SEED” was released on September 4, 2019.

On September 29, the band will hold its biggest event yet, “YON EXPO” at the Saitama Super Arena.

 

 

The lively songs and great melodies, unleashed by GEN in his soaring, boyish voice, together with overwhelming performances, capture the hearts and minds of their audiences.

 

＜“RELAX (A DAY OFF)” Guest＞

emma

 

 

 

 

 

 

 

 

Model and actress, born in Hokkaido. Represented by Stardust Promotion.

Debuted as a professional model in 2013, when she featured on the cover of the January edition of the “Soen” magazine.

Her prominence as a model continued to increase, both within the industry and elsewhere, after she was featured on the cover of the February edition of “NYLON JAPAN,” and was selected in ‘NEXT IT MODELS 100,’ which was part of the same edition.

 

She has subsequently appeared in many magazines and events, while working as an exclusive model of “Vivi” magazine.

 

 

*1 About Studio Opt

 

 

“Studio Opt” is a specialist organization aimed at open innovation. It creates businesses and services involving design firms from within Japan and overseas, as well as independent creators. Studio Opt aims to be a one-stop design innovation firm, gathering design professionals from both within and outside the organization and utilizing methods such as design thinking to provide services from ideation to business creation. 

［URL]https://opt.studio/

 

 *2 About McGuffin

 

 

 

 

“McGuffin” is a “Culture Video Magazine for Youth,” presenting content that sparks interest in millennials, covering topics in youth culture such as music, fashion and sport.

［URL]https://mcguffin-tokyo.com/

［Facebook]https://www.facebook.com/McGuffinOfficial/

［Twitter]https://twitter.com/mcguffin_2017

［Instagram]https://www.instagram.com/mcguffin_official/