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The Omnichannel Innovation Center (*1) jointly established by OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter “OPT”) and ConnectOM, Inc. (Head Office: Chiyoda Ward, Tokyo; President: Shosuke Kumeda; hereinafter “ConnectOM”), has launched “toSTORE analysis Freemium” (provided free), a marketing service for storefront businesses.
With increasing diversification in consumer behavior, it has become commonplace for storefront businesses to also interact with customers online, using a blend of online and offline marketing methods. However, many businesses encounter issues utilizing online data, such as a lack of information useful for analyzing markets and competitors within the target sales area, or insufficient personnel and resources to engage in analysis.
With toSTORE analysis., businesses can utilize authorized location information to provide data necessary to maximize visitors and purchasing rates at their own stores. Businesses can visualize the status, not only of proprietary stores, but also of competitors and the market in general, analyzing their potential/existing customers and providing them with valuable hints on how to turn the situation to their advantage. This information can also be used to improve the on-street distribution of leaflets to attract customers and the posting of digital advertisements. The speed of storefront decision-making is also enhanced, through data sharing between head offices and individual stores.
■ Overview of toSTORE analysis.
toSTORE analysis. utilizes location data to provide a range of functions to visualize the status of customer visits to proprietary and rival stores.
* Businesses can trial this Freemium Edition of toSTORE analysis. free of charge.
* toSTORE analysis. can also be used on a smartphone.
Applications for toSTORE analysis. Freemium: https://tostore.jp/analysis
The Omnichannel Innovation Center is engaged in creating new value for omnichannel success, including total design and implementation to support companies’ transition to omnichannel, and the construction of mechanisms for highly-convenient purchasing.
*1 The Omnichannel Innovation Center is an organization established in 2018 by OPT of the OPT Group and ConnectOM, with the aim of supporting the digital shift of storefront businesses, in the retail industry in particular.
(https://www.opt.ne.jp/news/pr/detail/id=4314)
■ PR Contact
OPT, Inc. PR Representative: Ikushima
e-mail: info@mg.opt.ne.jp TEL: 080-7254-9663
【Outline of OPT, Inc.】
OPT is an “Innovation Agency” that helps customers realize their ideal future through digital marketing. OPT renews the businesses of customers to create new value, while staying in harmony with the company’s vision and mission as they seek sustainable growth. Each employee works under the ideal of “Sincere ambition” to turn the company into a growth engine that makes people and society more prosperous.
■Company Outline
Established: April 1, 2015
Capital: 100 million yen (as of end of December 2017)
President Name: Daisuke Kanazawa, President & CEO
Head Office Address: Tokyu Bancho Building, 6, Yonbancho, Chiyoda Ward, Tokyo
Business Details: Marketing business
URL: https://www.opt.ne.jp/