NEWS

OPT Holding, Inc. (Head Office: Chiyoda Ward, Tokyo; President and Group CEO: Noboru Hachimine; hereinafter “OPT Holding”), which is leading the corporate digital shift across Japan, has launched the “Digital Shift Times” medium for offering the latest digital shift information. （https://digital-shift.jp/）

Digitalization is rapidly driving forward borderless trends across many aspects of life worldwide. For Japanese companies to survive in this environment, transforming operations by making a “digital shift” has become a key challenge. This does not just mean using digital media for marketing. Digital technologies should also be used to create new value and grow business, through improved productivity or innovations that result from the creative destruction of existing business models.

Companies in technologically advanced countries, especially China and the United States, are implementing this digital shift to strengthen their presence in the world economy. To counter this trend, corporations in Japan must also transform themselves by making the digital shift quickly. However, many managers understand the urgency but are unsure about how to proceed, with the result that digital shift at corporations in Japan has fallen behind China and the United States.

In this context, “Digital Shift Times” was launched with the mission of providing guidance for the digital shift of Japanese corporations. “Digital Shift Times” anticipates future trends and provides managers and digital department and marketing department staff with the information they need to take on the challenge of digital shift and transform their companies.

The OPT Group will use “Digital Shift Times” to create new value by providing guidance for digital shift transformation.

■Outline of “Digital Shift Times” Medium（https://digital-shift.jp/）

Courage and Hope for Digital Transformation. ”

“Digital Shift Times” will anticipate forward trends for five and ten years, and communicate to managers and digital department and marketing department staff a vision of the future that will be created through digital shift.

Discussions and interviews with experts, specialists and CEOs and CDOs who are driving forward corporate digital shift will be published. Case studies of digital shift in Japan and the latest digital marketing information will also be provided. This will communicate the current reality and future potential of digital shift, and provide information that readers can use as reference when transforming their own operations through digital shift. There are also exciting plans to expand the scope of articles beyond case studies in Japan to the latest case studies and special articles from China and the United States.