NEWS

OPT’s Creative Director Katsuyoshi Takada was selected to judge “AD STARS,” South Korea’s main international advertising festival.

AD STARS, which is being held for a 12th time this year, is an international festival held in South Korea. As this is the only non-profit global festival that welcomes entries from creators around the world free of charge, including those not associated with the advertising industry, its organizers seek to ensure that it serves as a platform for everyone.

After the 2008 and 2015 festivals, this makes the third time Takada has been selected as AD STARS judge. Takada joined OPT in 2018, and directs the company’s digital creative brand efforts. He has past experience working on TV commercials and graphics as well, and is currently taking on the challenge of integrated communication with mass media centered on digital.

OPT launched a dedicated department in 2015 in order to support brand advertisers through efforts such as developing creative communication methods that are enabled by digital technology. We will continue working to further develop branding activities originating in digital as a creative partner for our clients.


■Profile of Katsuyoshi Takada

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Started working as an assistant copywriter for Jun Maki in 1994.
After working as a freelance copywriter, entered the Tokyu Agency as a copywriter in 2004. Became creative director in 2005, responsible for promotions involving all media centering on TV commercials.
Entered OPT, Inc. in 2018, and is currently in charge of integrated promotion centered on the digital efforts of a corporation in the energy industry. Directs the company’s digital creative efforts in brand advertising.

<Advertising Awards Received>
Silver and Bronze prizes in consumer competitions
ACC Award Finalist
ACC Regional Incentive Award

<History as a Judge>
2008 and 2015: Judged AD STARS
2004 and 2006: Judged ACC in the Kansai region