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OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter “OPT”) has been certified in the first half of 2019 by the “Yahoo! Marketing Solutions Partner Program” (*1) established by Yahoo Japan Corporation (Head Office: Chiyoda Ward, Tokyo; President and Representative Director: Kentaro Kawabe; hereinafter “Yahoo! JAPAN”) as an “Advertising Operations Partner (*2),” which is a special certified partner.
This program enables partner certification to be received based on operational results for advertising products and services specified by Yahoo! JAPAN. The special “Advertising Operations Partner” certification received by OPT is awarded to official Yahoo! promotion advertising agencies that meet certain criteria while operating advertisements in the Yahoo! Display Ad Network (YDN).
This certification evaluates the utilization of knowledge about advertising products supplied by Yahoo! JAPAN to solve the problems of the advertiser through continuous analysis and improvement.
In the future, OPT will continue to strengthen its collaboration with Yahoo! JAPAN to support planning and operations that maximize the effectiveness of programmatic advertising for the advertiser companies.
*1 Outline of “Yahoo! Marketing Solutions Partner Program”
This program strengthens collaboration with advertising companies and agencies that handle Yahoo! JAPAN advertising products and services in order to visualize the areas of expertise of each company in the complex field of digital marketing. This helps match advertisers to the appropriate advertising company or agency and supports the solving of the advertiser’s problems.
*2 Certification awarded after review every half year to official Yahoo! promotion advertising agencies that meet certain criteria in sponsored search and YDN advertising operations. )