[China Business] OPT Holding Establishes OPT China Inc., a New Company for Supporting Marketing and Distribution for Chinese Consumers — Total Support for Japanese Companies Expanding to China, from Strategic Planning to Execution —

OPT Holding (Head Office: Chiyoda Ward, Tokyo; President and Group CEO: Noboru Hachimine; hereinafter “OPT Holding”) announces the establishment of “OPT China Inc.,” a new company that will support marketing and distribution for Chinese consumers.

■Background to OPT China Inc. Establishment
The OPT Group launched its China business in earnest in 2014. In addition to applying its expertise from digital marketing support in Japan, the OPT Group has been building the foundation for its China business and strengthening its competitiveness by leveraging its participation in a China national advertising project and partnerships with the three IT behemoths in China, Alibaba.com, Tencent and Baidu.
The new specialist company has been established in order to accelerate decision-making and enable flexible business operations, with the aim of expanding the scale of the marketing support and distribution support businesses for Chinese consumers.

■Outline of OPT China Inc.
Company Name: OPT China Inc.
Business Details: Developing the following businesses in Greater China (mainly mainland China)
1. Brand incubation support business
2. Promotion support business
3. Cross-border live commerce business
4. Market research and brand protection related business
5. Product planning and manufacturing support business


 

 

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▼Scheme of Brand Incubation Support Business

 

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Established: April 1, 2019
Capital: 110 million yen
Main Shareholder: OPT Holding Inc. 100%
Executive Officers: President and CEO: Nobuto Nakanishi, Director: Yujin Hirayama, Director (Part-time) Kosuke Yoshida
No. of Employees: 12
Address: Tokyu Bancho Building 6F, 6, Yonbancho, Chiyoda Ward, Tokyo
Website
http://www.optchina.co.jp/
Service Contactinfo@optchina.co.jp

■Outline of OPT Holding
Company Name: OPT Holding, Inc.
Capital: 8.212 billion yen (as of end of December 2018)
President Name: Noboru Hachimine, President & Group CEO
Listing Category: First Section of the Tokyo Stock Exchange (Securities Code: 2389)
Website
https://www.opt.ne.jp/holding/

■ Outline of OPT Holding
Company Name: OPT Holding Inc.
Capital: 8.212 billion yen (as of end of December 2018)
President Name: Noboru Hachimine, President & Group CEO
Listing Category: First Section of the Tokyo Stock Exchange (Securities Code: 2389)
Total sales: 87.216 billion JPY (December 2018 consolidated results)
EBITDA: 6.089 billion yen (December 2018 consolidated results)
No. of employees: 1,627 (End of December 2018 consolidated results)
URL: https://www.optholding.co.jp/