NEWS

OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter “OPT”) has affiliated with the CDP Institute (*1) as a Gold partner to further drive the utilization of customer data using Customer Data Platforms (hereinafter “CDP” (*2)). OPT is the first agency from Japan to affiliate with the CDP Institute, which is based in the United States.

In recent years, communication methods have diversified due to the growth of communication channels driven by the digital revolution, changes in the consumer values, and the rise of lifestyle diversity. In corporate marketing as well, there is an increasing need for communication that is personalized via data utilization and cross-channel strategies.

OPT has previously been supporting corporate data marketing by providing total marketing services from advertising to CRM, and by developing proprietary tools at Opt Technologies (*3) for analyzing data. This affiliation with the CDP Institute enables OPT to become a strategic partner for CDP utilization and offer even greater support for corporate data-driven marketing.

＜Specific Initiatives＞

Developing and providing tools for building CDPs

Providing data utilization services through an integrated system (policy design, strategy-making consulting, customer understanding analytics, architecture design)

Holding events, seminars and lectures about CDP in Japan

Offering the latest information, such as global case studies linked to the CDP Institute

In the future, OPT will continue to support corporate data-driven marketing and promote the digital shift in the marketing market to create new value.