NEWS

The “Feed Terminal” data feed management tool(*), which is provided by the engineering organization OPT Technologies, which is itself a part of OPT Inc. in the OPT Group (main office in Chiyoda Ward, Tokyo, President & CEO Daisuke Kanazawa, referred to as “OPT” below), has begun linking data with the “Dynamic Ads for Display” of the Yahoo! JAPAN Display Ad Network (YDN), newly offered by Yahoo! JAPAN.
 

YDN’s “Dynamic Ads for Display,” which is provided by Yahoo! JAPAN, can be used to distribute ads matching the interests and concerns of users based on information such as the Web sites and product pages they visit.

Companies adopting the “Feed Terminal” can generate and send data feeds in compliance with the “Dynamic Ads for Display” specifications, which can then improve click and conversion rates as well as advertising effectiveness.
 

“Feed Terminal” links data with ten media sources centered around major media companies such as Google, Facebook and Criteo, and has a track record of adoption by more than 50 companies in industries such as apparel, e-commerce, and real estate. It will continue contributing to the maximization of corporate advertising effectiveness through dynamic retargeting advertising, advertising linked with searches and other expanded delivery destinations, as well as stronger functionality.

■About Feed Terminal
Feed Terminal is a feed ad delivery tool that can manage data creation and configuration with a single screen in order to automatically convert and distribute product information data according to different advertising formats based on distribution medium. It achieves higher advertising effectiveness by combining data such as distribution results. （https://feed-terminal.jp/）

■About YDN’s “Dynamic Ads for Display”
This is an advertising method that can dynamically create and distribute ads with configurations based on personalized information and images according to the Internet user’s past actions