NEWS

OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter “OPT”) will appear in and exhibit a booth at “O2O Tech — Introducing the Latest O2O Case Studies from Leading Companies in the Industry —,” a seminar event to be held on February 6, 2019 that targets retailers and manufacturers who are considering LINE utilization.

This seminar will describe future trends in the O2O market, including sessions on the latest O2O measures and wallet concepts of LINE, and discussions with retailers and manufacturers involved in the O2O business.

OPT’s session will feature employees from the “Omnichannel Innovation Center” (*) that supports the digital shift of bricks-and-mortar businesses, focusing on retailers, and staff at a LINE-dedicated department who are involved with marketing support for companies. OPT will discuss the latest digital marketing case studies that can be used in this omnichannel age, from store visit promotion to purchasing and LTV (Life Time Value).

The exhibition booth will offer individual advice to customers about LINE utilization, based on OPT’s know-how and track record in providing omnichannel measures.

■Event Outline
Date and time: February 6 (Wednesday), 2019; 10:00 to 17:00
Location: CIRQ Shinjuku (IDC Otsuka Shinjuku Showroom 8F, 3-33-1, Shinjuku, Shinjuku Ward, Tokyo)
Organizer: LINE Corporation
Capacity: 400 people (application deadline: January 31, 2019)
Entry Fee: Free
Details/application: https://www.linebiz.com/jp/seminar/20190206/

■Theme of OPT’s Session
Latest Digital Marketing Case Studies for the Omnichannel Age, from Store Visit Promotion to Purchasing and LTV Support

■Speakers
Daijiro Ban, Managing Director, Marketing Management Dept., OPT, Inc.
Tsubasa Sanada, Head of LINE Sales Dept., OPT, Inc.
Yunosuke Kubota, Team Manager, O2O Solutions Dept., Omnichannel Innovation Center, OPT, Inc.