NEWS

OPT Group’s SearchLIFE co., Ltd. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Hitoshi Yamanaka; hereinafter “SearchLIFE”) has formed a business alliance with Benefit One Inc. (Head Office: Chiyoda Ward, Tokyo; President: Norio Shiraishi; hereinafter “Benefit One”), operator of the “Benefit Station” membership benefit service. Their collaborative service launched on December 18 (Tuesday), 2018.
SearchLIFE’s “Jissen! Online” elearning service can be used at a special member’s price as an exclusive offer for members of “Benefit Station,” or corporate customers or individual members who are allied to Benefit One.
 

■Background
Digitalization in the marketing and advertising fields is growing rapidly every year, resulting in continued growth and diversification. Worldwide, digital advertising expenditures have grown larger than television advertising, and companies can no longer ignore the use of digital and web marketing. (*1)
Often, when companies try to use digital or web marketing, they are reliant on the understanding of managers or supervisors. The staff in charge frequently experience issues such as lack of human resources and deficiency in their own specialist knowledge, which they try to resolve through trial and error. (*2)

SearchLIFE’s “Jissen! Online” is an elearning service dedicated to digital marketing, which focuses on the training of newly graduated and inexperienced staff and has been adopted by more than 1,000 companies as a part of their corporate human resource development. The number of users has grown every year since its launch in 2014 as Japan’s first specialist elearning service.
This business alliance with Benefit One, the operator of the “Benefit Station” benefit service (*3) will allow “Jissen! Online” to be used as a corporate benefit service.