NEWS

OPT Inc. (main office in Chiyoda Ward, Tokyo, President & CEO Daisuke Kanazawa, referred to as “OPT” below) has developed and started providing a simulation tool that automatically calculates optimal budget allocations based on track record data for multiple programmatic advertising media.

The Japanese Internet advertising market continues to expand with four years of continuous double-digit growth, more than 70% of which is made up of programmatic advertising, which is briskly driving the market. Not only is programmatic advertising being used for the traditional purpose of direct promotion, it is now also being actively used for the sake of branding, and the utilization of Internet advertising is now an indispensable part of corporate marketing activities as well. In addition, media and advertising formats have diversified, and optimal budget allocations for each medium have become an important element when it comes to maximizing the effectiveness of promotions.

The AlloSim budget allocation simulation system developed by OPT makes it possible to automatically calculate optimal budget allocations over multiple advertising media through machine learning based on track record data.

Now Possible to Simulate Numbers of Conversions and Advertising Fees by Advertising Medium for a Variety of Patterns

This makes it possible to present advertisers with even higher quality budget simulations than before, for even more effective budget allocation proposals. Also, since AlloSim leads to a reduction in the work time required of those responsible for advertisements, it can also contribute to the creation of various other types of value for advertisers in addition to budget allocation.

Future development will focus on expanded functionality such as the ability to add estimated coefficients when implementing policies along with OPT’s internal data intelligence team responsible for data analysis and development, as we further increase the accuracy of simulations through machine learning.​

In the future, OPT will continue to be a digital partner in corporate marketing that will plan and propose new measures to maximize advertising effects while quickly responding to changes in technology.