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To strengthen support for corporate utilization of VTubers, OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter “OPT”) is collaborating with Virtual Cast, Inc. (Head Office: Sapporo, Hokkaido; President: Kentaro Matsui; hereinafter “Virtual Cast”) and SPICE Inc. (Head Office: Minato Ward, Tokyo; CEO: Tetsuo Shoji; hereinafter “SPICE”) to start providing “VTuber Made” services.
Currently, it is said there are more than 5,000 VTubers in Japan, and demand from companies and other organizations for utilizing VTubers for branding, marketing or PR is growing. However, specialist photographic skills are required for using VTubers and the production process is also complex. It is not easy for companies to produce and use VTuber content by themselves.
In response, the three companies will combine their strengths to start providing “VTuber Made” services to make it easy for companies and other organizations to produce and use VTuber content. The “VTuber Made” service brings together the knowledge and expertise of OPT in digital planning and operation, Virtual Cast in creating and expanding the business of VR integrated platforms, and the SPICE Group in 3DCG model production and motion capture. This enables a total solution to be provided, from strategic planning and execution to effect verification, including character creation and modeling production, video planning and production, and operational tasks such as SNS messaging.
OPT has a successful track record of providing support for VTuber utilization. For example, OPT provided planning and execution support for “Ibara Hiyori,” the first official VTuber for a local government in Japan (commissioned by Ibaraki Prefecture). This project generated a PR effect with an advertising value equivalency of more than 100 million yen.
VTuber “Ibara Hiyori,” Appointed the Official Announcer of Ibaraki Prefecture
Working as Assistant MC at a Prefectural Event
In the future, OPT will continue to utilize the deep digital marketing knowledge that it has cultivated over the years to promote corporate VTuber utilization and create new value.