NEWS

Linkage has been launched between the “Spin App” (*1) app data management tool provided by OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter “OPT”) and “Dynalyst for Games” (*2) provided by Adtech Studio (*3) of CyberAgent, Inc. (Head Office: Shibuya Ward, Tokyo; President: Susumu Fujita; Listing on First Section of the Tokyo Stock Exchange: Securities Code 4751)

Previously on “Spin App,” user segments could be created that leveraged app user data such as payment amounts, event times and inflow source at installation, but it was not suitable for advertising distribution of dynamic creative content that leveraged the stored data.

By linking it to “Dynalyst for Games” that can distribute dynamic retargeting ads specialized for smartphone game apps, “Spin App” will be able to distribute dynamic retargeting ads based on the app user segments. This will enable information suitable for the user to be displayed; for example, by using certain characters from the game app to deliver marketing campaigns to users who like that character.

OPT will continue to support corporate marketing by supporting advertising and in-app marketing measures that leverage user data from apps, as well as enhancing expanded functions that look toward the integration and utilization of such data with website visitor user data.