NEWS

The “Omnichannel Innovation Center” established by OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter “OPT”) and ConnectOM, Inc. (Head Office: Chiyoda Ward, Tokyo; President: Shosuke Kumeda; hereinafter “ConnectOM”) announces that it will sponsor and appear in the “Retail Agenda 2018” marketing conference (organizer: Nanovation, Inc.) that will be held over two days from November 21, 2018.

“Retail Agenda 2018” is a conference for connecting three types of company, namely a retail marketer, manufacturing marketer and partner, from both inside and outside Japan, in order to provide total marketing services. Discussions will be held around various themes, such as real consumer behavior enabled by a data-driven world; and “omnichannel” strategies based on approaches to customers that are only possible in the digital age.

OPT has a track record of supporting the digital shift of many bricks-and-mortar business owners. For example, OPT established the “Omnichannel Innovation Center” in order to support the digital shift of bricks-and-mortar businesses, focusing on retailers.

This conference will explore the theme of “Maximizing the value of customer experiences in the omnichannel age,” based on the results of work at the “Omnichannel Innovation Center.” The secrets of data-driven marketing will be uncovered, from store visit promotion to purchasing and LTV support.

OPT will continue to create new value for the success of omnichannel strategies by designing and executing overall systems for supporting the shift to omnichannel by companies, and building highly convenient purchasing systems.

■Outline of Session （http://retailagenda.jp/session/premium-presentation-1）

[Date and time] November 21 (Wednesday), 2018; from 14:50

[Location] Academyhills “Tower Hall,” Roppongi Hills Mori Tower 49F

[Theme]
OPT’s Latest Case Study: Maximizing the value of customer experience in the omnichannel age — Secrets of data-driven marketing from store visit promotion to purchasing and LTV support —

[Outline]
Omnichannel initiatives are growing more innovative by the day, leading to the appearance of a wide range of solutions. Marketers often find it difficult to select the optimal solution from such a large variety of options. OPT established the “Omnichannel Innovation Center” as a group dedicated to supporting the digital shift of bricks-and-mortar businesses. This center has delivered many successful solutions in a fair and consistent manner, from store visit promotion and increased purchase rates, to support for LTV.
In this session, OPT will divulge the secrets it has learned for maximizing the value of customer experience in terms of store visit promotion, increased purchase rates and improved LTV, including from the perspective of developing digital human resources.

[Speakers]
Daijiro Ban (Managing Director, Marketing Management Dept., OPT, Inc.)
Kazuya Hongo (Head of O2O Strategy Dept., OPT, Inc./Head of Omnichannel Innovation Center)
Nobuyuki Nakano (Digital Branding Operation Officer, Executive Officer, OPT, Inc.)