NEWS

OPT Group’s SearchLIFE co., Ltd. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Hitoshi Yamanaka; hereinafter “Search LIFE”) released its redesigned “Jissen! Online” elearning service on September 11 (Tuesday), 2018.

■Addressing Human Resource and Expertise Shortages through Inhouse Development of Digital Human Resources
In recent years, there has been a focus on capturing sales markets and new technologies and human resources as measures for boosting corporate revenue and business, and increasing profits. However, many corporations face the problem of human resource shortages in the digital marketing field, with more than 30 percent of managers in Japan saying they have trouble finding digital human resources (*1).

In this remarkable seller’s market with chronic shortages of digital marketing talent, many companies are implementing policies to try to capture suitable human resources. These include not only hiring experienced staff with existing skills, but also improving the education of newly graduated and inexperienced staff, as well as existing company employees.

In 2014, SearchLIFE launched “Jissen! Online,” Japan’s first elearning service dedicated to digital marketing. It already has over 10,000 members (*2) and the digital marketing field attracts a lot of attention regardless of the industry type.
SearchLIFE redesigned “Jissen! Online” after receiving feedback and requests from many corporate and individual users. The new website was launched on September 11 (Tuesday), 2018.

A design and system for easier continuous learning was adopted. In particular, the design was changed to make it easier for beginners who are starting from the basics to find at a glance the subjects they want to learn about and the content they need to understand. Extra functions were added, such as a receipt generation function for paid members, which was a very common demand, and a digital marketing glossary page. These make it easier to use the service.

■Introduction of Redesigned “Jissen! Online”
“Jissen! Online” is an elearning service that has about 200 video courses in the digital marketing field, and all of these can be viewed for 4,900 yen (excluding tax) per month. A wide variety of content is available, featuring teachers such as famous marketers and dedicated SearchLIFE lecturers who give a lecture in more than 400 training events every year.

(1) Redesigned course categories
The course design was completely changed to make courses easier to find and easier to view.
The course categories are designed so as to match the corresponding corporate departments and work for greater convenience. All courses were redesigned to enable systematic learning according to the user’s skill level or work content.
The courses were all classified into 7 themes and 21 types to make them easier to find and easier to view.

(2) Added a new “What is Web Marketing?” recommended course that should be viewed by beginners first
Due to popular demand, a new course for beginners was added to the redesigned courses. This basic course is for beginners or people with elementary skills to learn about the first steps to take when starting out in digital marketing.

(3) Redesigned viewing screen
The viewing screen was changed from a pop-up to an embedded type, and the entire UI was redesigned for easier viewing. Favorite and bookmark functions were also added to make the viewing screen easier to use.

(4) Added functions to course history and progress management pages
The same course history and progress functions as before can be viewed but with a better UI. Extra items have also been added, such as the total number of courses taken, the number of courses, and the total lesson time.



(5) Added a new digital marketing basic glossary page
A page was added that brings together all the basic terms used in digital marketing. This makes it easy to check a term during a lesson.



(6) Added a new function for generating a receipt from My Page
Previously, receipts needed to be requested via the contact form, but now users can generate a receipt themselves from My Page.

(7) Added a new dedicated page for corporate members (available from 5 IDs per company)
As mentioned, a dedicated page was added due to the growth in inquires about corporate and organizational use. A special advisor is available to respond to inquiries about educational solutions and different issues faced according to industry type, business conditions and organizational scale.
Click here for details: https://jissen.me/for_business.php

Due to the redesign, the name “Unlimited Access Paid Member” was changed to “Premium Member.”

Price Chart for “Jissen! Online”

Click here for “Jissen! Online”: https://jissen.me/
“Jissen! Online” FAQs: https://jissen.me/faq.php

We ask for your continued support for “Jissen! Online.”