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“McGuffin” is a video media magazine for millennials operated by “Studio Opt,” a specialist group dedicated to open innovation and a part of OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter “OPT”). On September 13, “McGuffin” started distribution of a new program, “TOKYO CHILL OUT-2nd Season-,” emceed by ILMARI of RIP SLYME, a popular hip-hop group in Japan.
* “TOKYO CHILL OUT-2nd Season-” https://youtu.be/vsflqyR4Vr8
■“TOKYO CHILL OUT,” a Talk Show Popular with Millennials
The 1st Season of the “TOKYO CHILL OUT” talk show was broadcast in 2017 over five episodes and featured RYO-Z from RIP SLYME as the MC. Guests from a wide variety of industries appeared, including Zeebra, Kendo Kobayashi, Stylist TEPPEI, Kan a.k.a GAMI and Harold Sakuishi.
These videos were very popular with millennials, reaching more than 700,000 total views.
The 2nd Season started off on September 13 with a discussion between MC ILMARI and RYO-Z, the MC in the 1st Season. This season will feature guests such as Atsushi Tamura from London Boots, a popular comedy duo; chelmico; and KOM_I from music group Wednesday Campanella. ILMARI will share a beer with guests as they reminisce about their youth and provide insights into their work.
“McGuffin” is a video media magazine with content designed for millennials, both male and female. Its strength is that all videos are produced by directors of the same generation as the target audience, which results in content production, casting, planning and design that feels closer to users. In addition to this powerful content production, OPT’s skills as an advertising agency enable precise ad delivery and creative content optimization based on data. This results in efficient video distribution to the target millennials.
In the future, OPT aims to improve the effectiveness of brand lift for millennials via “McGuffin,” and support corporate promotion by leveraging its youth communication design and media knowledge, focusing on its strength of social media.
To expand its video content for millennials, “McGuffin” is currently looking for sponsors for various content, including the popular series “Mellow Down Easy.”
[Outline of McGuffin]
“McGuffin” is a space for content that sparks interest in millennials. A new type of content will be distributed from a perspective unique to millennials, covering topics such as culture, music, fashion, trends and social problems.
[Website] https://mcguffin-tokyo.com/
[Facebook] https://www.facebook.com/McGuffinOfficial/
[Twitter] https://twitter.com/mcguffin_2017
[Instagram] https://twitter.com/mcguffin_2017
[Outline of Studio Opt]
“Studio Opt” is the specialists group dedicated to open innovation that brings together creators and design firms who are active both in Japan and other countries in order to create new businesses and services. Design professionals from both inside and outside OPT gather together with the goal of being a design innovative firm that uses methods such as design thinking to provide a one-stop solution, from ideation to business creation.
[Outline of OPT, Inc.]
OPT is an “Innovation Agency” that helps customers realize their ideal future through digital marketing. OPT renews the businesses of customers to create new value, while staying in harmony with the company’s vision and mission as they seek sustainable growth. Each employee works under the ideal of “Sincere ambition” to turn the company into a growth engine that makes people and society more prosperous.
■Outline of OPT, Inc.
OPT is an “Innovation Agency” that helps customers realize their ideal future through digital marketing. OPT renews the businesses of customers to create new value, while staying in harmony with the company’s vision and mission as they seek sustainable growth. Each employee works under the ideal of “Sincere ambition” to turn the company into a growth engine that makes people and society more prosperous.
＜Company Outline＞
Established: April 1, 2015
Capital: 100 million yen (as of end of December 2017)
President Name: Daisuke Kanazawa, President & CEO
Head Office Address: Tokyu Bancho Building, 6, Yonbancho, Chiyoda Ward, Tokyo
Business Details: Marketing business
Website：https://www.opt.ne.jp/
■ PR Contact
OPT, Inc. PR Representative: Sugawara
email: info@mg.opt.ne.jp
TEL: 080-4582-0075