NEWS

OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter “OPT”) announces that it has been certified as a partner in the “LINE Account Connect” and “LINE Ads Platform” sections of the “LINE Biz-Solutions Partner Program.” This program certifies partners for the sales and development of various corporate services provided by LINE Corporation (Head Office: Shinjuku Ward, Tokyo; CEO and President: Takeshi Idezawa; hereinafter “LINE”). ​

■LINE Account Connect Section
Certified “Gold” as a “Sales Partner” (LINE Official Account)
Certified “Gold” as a Sales Partner (LINE Business Connect/LINE Customer Connect) (three consecutive terms)

■LINE Ads Platform Section
Certified “Silver” as a “Sales Partner” (two consecutive terms)

Starting with the TSUNAGARU LINE Business Connect distribution tool OPT developed internally, OPT offers marketing measures utilizing LINE in all funnels, including message distribution measures utilizing marketing automation functions, CRM linkage, LINE Beacon, and so on, as well as the construction of unique operational methods based on linking the LINE Ads Platform with the Spin App. This allows OPT to offer services ranging from brand recognition to the acquisition of new customers as well as customer support.

In the future, OPT will continue to strengthen its collaboration with LINE to utilize LINE products and services to maximize the effectiveness of corporate marketing.


■From Minako Koga, Executive Officer at LINE Corporation
OPT provides optimized distribution and communication designs for each client, and supports the utilization and operation of LINE by an extremely large number of clients, starting with companies in the fashion and luxury industries. The TSUNAGARU LINE Business Connect linkage tool supports new functions on the LINE side as well as the area of O2O, and I think you will find that as a tool that supports LINE, it always feels speedy.
We expect even greater things from OPT in the future as a LINE partner focusing on LINE Business Connect.
 

■What is the “LINE Biz-Solutions Partner Program?”
The “LINE Biz-Solutions Partner Program” is a certification and award program for advertising agencies and service developers in the product sections of “LINE Account Connect”* and “LINE Ads Platform.” This new program was introduced in order to more proactively promote the expansion of sales and the addition and improvement of functions for various corporate services provided by LINE.
This program certifies in the two categories of “Sales Partner” and “Technology Partner” for the “LINE Ads Platform” section, and in the three categories of “Sales Partner,” “Planning Partner,” and “Technology Partner” for the “LINE Account Connect” section.
*Name changed from “LINE Biz Account” section.
*The “LINE Account Connect” section includes “LINE Official Accounts,” “LINE Business Connect,” and “LINE Customer Connect.”


▼”LINE Account Connect” Section
・Sales Partner
Certification is targeted at LINE Official Accounts, LINE Business Connect, and LINE Customer Connect. The criteria for certification include sales volume, number of newly opened accounts, and the average “push” (including IFA, etc.) distribution quantity for owned accounts. Partners showing particular excellence are awarded the “Diamond” or “Gold” rank. Based on this rank, certified partners receive special benefits, such as prioritized notice and sales support for new products, and invitations to LINE events.
 
▼”LINE Ads Platform” Section
・Sales Partner
Certification is divided into five ranks (Diamond, Gold, Silver, Bronze, Basic) based on criteria such as total accumulated sales per six months. Based on this rank, certified partners receive special benefits, such as prioritized notice and sales support for new products, and invitations to LINE events.