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OPT Inc. (main office in Chiyoda Ward, Tokyo, President & CEO Daisuke Kanazawa, referred to as “OPT” below) has established a new Amazon Strategy Department dedicated to supporting the Amazon channel shifting of clients.
With this Amazon Strategy Department playing a central role, OPT will consolidate and link the knowledge and service functions concerning Amazon offered by OPT and other group companies in order to develop and enhance a range of services aimed at supporting the Amazon channel shifting of its client corporations.
Amazon.co.jp (*1) is one of Japan’s largest general online stores, with approximately 56 million Japanese users, including video on demand and music distribution via the paid Amazon Prime membership service, the cloud via Amazon Web Services, and other services that give Amazon’s digital platforms a massive influence in consumer and economic markets. Corporate needs regarding the utilization of Amazon as a marketing channel have been growing rapidly as Amazon has continued to explode, and in order to meet these needs, OPT is working to research, develop, and provide services that support Amazon channel shifting while maximizing return on investment.
[Overview of Strengthened Amazon Channel Support Services]
(1) Advertising Services
・OPT’s newly established Amazon Strategy Department builds dedicated organizations for managing advertising using the Amazon Advertising Platform and Amazon Marketing Services. (*2)
・OPT researches and develops methods of maximizing sales on Amazon based on an analysis of Amazon Advertising Platform and Amazon Marketing Services operational data, as well as ad delivery optimization programs that utilize Amazon purchasing data.
(2) E-commerce-Related Services outside the Area of Advertisement Operation
・Consulting regarding e-commerce within Amazon (product page optimization, SEO countermeasures, support for improving cart purchasing rates, etc.)
・Establishing an Amazon Store, inflow path analysis, verification, and optimization
(3) Solution Development
・Accelerated PDCA cycles for advertising operations through related system development
・Technology that supports adding the advertiser’s services/applications as Amazon Alexa skills
(4) Publisher Support
・Support for the adoption of Amazon’s services designed for publishers as well as the maximization of advertising revenue opportunities
*1
Company names and logos are trademarks of Amazon.com, Inc. and its affiliates.
*2
An advertising display menu that can be used to show advertisements for which the user has a high level of affinity by utilizing the massive amounts of purchasing data that Amazon possesses and updates in real time as users browse Amazon’s Web site and a variety of other sites and use mobile applications. This menu can show ads based on the user’s Amazon search keywords, or target users based on products, interests, and concerns, thereby presenting ads to users with a high level of purchasing motivation.