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OPT Inc. (main office in Chiyoda, Tokyo, President & CEO Daisuke Kanazawa, referred to as “OPT” below) has been certified as the first Japanese company participating in the “Adjust Solutions Partner Program” now offered by Adjust K.K. (main office in Berlin, Germany, Co-founder & CEO Christian Henschel, referred to as “Adjust” below) for agents in Japan.
Adjust began offering its “Adjust Solutions Partner Program” in Japan starting in July 2018 as a way to strengthen specialized knowledge regarding the services provided by the “Adjust” mobile application measurement platform, as well as regarding the issues of mobile attribution and mobile ad fraud.
OPT has formed a specialized division in order to respond to the increasing importance of mobile app utilization in corporate marketing, and started offering a consulting service dedicated to an app advertisement measurement SDK (referred to as the “SDK” below) in 2017.(*1) This service is based on a foundation of selecting the optimal SDK for each corporation’s app promotion objectives, part of which includes the adoption of ”Adjust” as well as support for operations using the same. OPT also operates the dedicated application tracking tool DMP “Spin App,” providing support for the analysis and application of RAW data.
It is because of this track record using “Adjust” that OPT was selected as a partner in the “Adjust Solutions Partner Program.” Through this program, OPT seeks to further strengthen its specialization in the areas of Adjust’s services and mobile attribution analysis, and to improve its services even further in terms of solving the challenges faced by corporations providing apps and maximizing effectiveness.
※*1: About the app advertising effectiveness measurement SDK consulting service
OPT offers a adoption support service that not only includes the selection of an SDK suited for each promotion objective, it also adds support for re-engagement measures such as recommendation and retargeting. Furthermore, OPT proposes designs that focus on the integrated management of customer IDs for clients that aim towards omnichannel strategies.
This service’s strengths include knowledge regarding SDKs attained through the development and operation of the “Spin App” application data management tool, experience in the construction of data analysis infrastructures, and a multifaceted perspective achieved through joint research and development projects with various tool corporations.
Spin App Details
■Outline of OPT, Inc.
OPT is an “Innovation Agency” that helps customers realize their ideal future through digital marketing. OPT renews the businesses of customers to create new value, while staying in harmony with the company’s vision and mission as they seek sustainable growth. Each employee works under the ideal of “Sincere ambition” to turn the company into a growth engine that makes people and society more prosperous.
＜Company Outline＞
Established: April 1, 2015
Capital: 100 million yen (as of end of December 2017)
President Name: Daisuke Kanazawa, President & CEO
Head Office Address: Tokyu Bancho Building, 6, Yonbancho, Chiyoda Ward, Tokyo
Business Details: Marketing business
Website：https://www.opt.ne.jp/
■ Project Contact
OPT, Inc. Representative: Maruyama
email: y.maruyama@opt.ne.jp
■ PR Contact OPT, Inc. PR Representative: Tanaka
email: info@mg.opt.ne.jp
TEL: 080-4298-4793