NEWS

OPT’s Omnichannel Innovation Center has expanded the functions of the “TSUNAGARU” LINE Business Connect distribution tool as a part of its efforts to strengthen O2O marketing that uses LINE.

In the sales promotion activities of bricks-and-mortar business owners, especially in the retail industry, there is a growing need to optimize communication for each individual customer by effectively utilizing diverse data, which goes beyond conventional insert advertising and direct mail. OPT’s Omnichannel Innovation Center has expanded the functions of the “TSUNAGARU” LINE Business Connect distribution tool by using its know-how cultivated from its track record in LINE consulting in order to provide solutions to the problems of bricks-and-mortar business owners.


■Details of Solutions Provided
The following solutions are customized for the needs of each company and provided as services.

・LINE Beacon
Push messages such as coupons can be sent via LINE to users who are near to Beacon devices installed at stores or event spaces.
Push messages can be used to promote sales to users who are already in a store, or to distribute messages to users to promote repeat store visits based on the acquired user information.
　
・Membership Cards
A barcode that functions as a membership card can be displayed within the company’s LINE account. A new card can be issued to customers who are friends with the company on LINE, or it can be used to cross check the information or name of a card that has already been issued at a store.
A future update is planned to enable membership cards to be stored in “LINE Wallet.”

・Instant Win
A package for sales or trial promotion that provides an easy process via LINE from application to lottery drawing.
A sales campaign like a lottery scratchcard can be conducted within a LINE talk room, and the winning ratio and upper limit for number of winners can be controlled.

・Mileage
The user can scan QR codes issued at a store to save points in a mileage-type program in a LINE account.
A package is provided for the whole process, from store visit and repeat visit promotion to promotion of multiple product purchases.

In addition to TSUNAGARU, the Omnichannel Innovation Center will expand functions for other measures as necessary to maximize the effectiveness of sales promotion by bricks-and-mortar businesses, focusing on retailers.

* Outline of LINE Business Connect
In this service, LINE Corporation provides various account functions for businesses via an API, which each company can customize for itself. Using “LINE Business Connect” not only enables one-way message distribution to LINE users like with conventional LINE Official Accounts, but also enables separate, optimized messages to be sent to specific users. Furthermore, after receiving permission from users, the company’s existing database or own system can be linked to the LINE Official Account, which enables the application to be used as a Customer Relations Management (CRM) tool or business solutions tool that goes beyond the boundaries of a mere message distribution tool. (The company’s customer data linked to LINE Official Accounts will not be stored by LINE.)
For details, see https://linebiz.jp/service/business-connect/


* Outline of “TSUNAGARU” LINE Business Connect Distribution Tool
This marketing tool is provided by OPT, Inc. as an ASP service to companies that want to open a LINE Official Account, and it enables the more advanced utilization of LINE Business Connect. The tool is equipped with a wide variety of functions, such as ID syncing, message distribution, bots for automated responses, AI chat, shop card display, measurement tool linkage, questionnaire creation, click data collection, LINE Beacon management and message template creation. The tool greatly reduces the system development burdens on companies that are starting out with LINE Business Connect, which maximizes the effectiveness of internet advertising fields that include LINE.
For details, see http://tsunagaru.linebc.jp/
(When using a smartphone, go to http://tsunagaru.linebc.jp/sp.)